Image Name

Slogan

Leave aesthetics to the children.

Brand Introduction

WilliamBeta

WilliamBeta specializes in children's wear for ages 2 to 14 and family‑parent‑child outfits, and is a Chinese children's clothing brand with an independent supply chain and original designers. Guided by the brand philosophy of "leaving aesthetics to the children," we always trust kids and strive to cultivate their ability to feel and be moved from an early age, helping them develop an independent and authentic sense of style—encouraging them to touch with their hands, experience with their hearts, and learn to savor life and everyday moments.

Brand imprint

2018.05

WilliamBeta made his debut at the Guangzhou Grandview Plaza store.

2018.05

WilliamBeta made his debut at the Guangzhou Grandview Plaza store.
WilliamBeta made his debut at the Guangzhou Grandview Plaza store.

2019.03

WilliamBeta Shanghai Century Hui Store Opens

2019.03

WilliamBeta Shanghai Century Hui Store Opens
WilliamBeta Shanghai Century Hui Store Opens

2019.05

WilliamBeta Shanghai Zhonggeng Store Opens

2019.05

WilliamBeta Shanghai Zhonggeng Store Opens
WilliamBeta Shanghai Zhonggeng Store Opens

2019.10

WilliamBeta Beijing Blue Harbor Store Opens

2019.10

WilliamBeta Beijing Blue Harbor Store Opens
WilliamBeta Beijing Blue Harbor Store Opens

2020.03

Founded the brand series WilliamBeta

2020.03

Founded the brand series WilliamBeta
Founded the brand series WilliamBeta

2021.04

WilliamBeta Tmall flagship store has been established.

2021.04

WilliamBeta Tmall flagship store has been established.
WilliamBeta Tmall flagship store has been established.

2021.10

WilliamBeta Guangzhou Panyu Tianhe City store opens / Zhuhai China Overseas HuanYu City store opens

2021.10

WilliamBeta Guangzhou Panyu Tianhe City store opens / Zhuhai China Overseas HuanYu City store opens
WilliamBeta Guangzhou Panyu Tianhe City store opens / Zhuhai China Overseas HuanYu City store opens

2022.05

WilliamBeta Foshan Wangfujing Ziwai Harbor Store Opens

2022.05

WilliamBeta Foshan Wangfujing Ziwai Harbor Store Opens
WilliamBeta Foshan Wangfujing Ziwai Harbor Store Opens

2022.09

WilliamBeta Dongguan Songshan Lake MixC Store Opens

2022.09

WilliamBeta Dongguan Songshan Lake MixC Store Opens
WilliamBeta Dongguan Songshan Lake MixC Store Opens

2023.02

WilliamBeta’s overseas designer line has been officially launched.

2023.02

WilliamBeta’s overseas designer line has been officially launched.
WilliamBeta’s overseas designer line has been officially launched.

2023.12

WilliamBeta FW23 “FIND · Discover” brand show concluded successfully at Anaya Jiulong Lake.

2023.12

WilliamBeta FW23 “FIND · Discover” brand show concluded successfully at Anaya Jiulong Lake.
WilliamBeta FW23 “FIND · Discover” brand show concluded successfully at Anaya Jiulong Lake.

2024.01

WiliamBeta has opened a store at iGc INSelect in Tianhui, Zhujiang New Town, Guangzhou.

2024.01

WiliamBeta has opened a store at iGc INSelect in Tianhui, Zhujiang New Town, Guangzhou.
WiliamBeta has opened a store at iGc INSelect in Tianhui, Zhujiang New Town, Guangzhou.

2024.05

WilliamBeta has joined the Japanese fashion shopping platform: Z0ZOTOWN

2024.05

WilliamBeta has joined the Japanese fashion shopping platform: Z0ZOTOWN
WilliamBeta has joined the Japanese fashion shopping platform: Z0ZOTOWN

2024.06

WilliamBeta Foshan Qiandeng Lake Store Opens

2024.06

WilliamBeta Foshan Qiandeng Lake Store Opens
WilliamBeta Foshan Qiandeng Lake Store Opens

2024.10

WilliamBeta Anaya·Jiulong Lake Branch Opens

2024.10

WilliamBeta Anaya·Jiulong Lake Branch Opens
WilliamBeta Anaya·Jiulong Lake Branch Opens

2025.06

WilliamBeta Anaya·Beidaihe Branch Opens

2025.06

WilliamBeta Anaya·Beidaihe Branch Opens
WilliamBeta Anaya·Beidaihe Branch Opens

2025.06

WiliamBeta Shenzhen Joy City Store Opens

2025.06

WiliamBeta Shenzhen Joy City Store Opens
WiliamBeta Shenzhen Joy City Store Opens

2025.12

WilliamBeta Guangzhou Tianhe Link Store Opens

2025.12

WilliamBeta Guangzhou Tianhe Link Store Opens
WilliamBeta Guangzhou Tianhe Link Store Opens

2026.06

WilliamBeta Anaya·Jinshanling Branch Opens

2026.06

WilliamBeta Anaya·Jinshanling Branch Opens
WilliamBeta Anaya·Jinshanling Branch Opens

To be continued…

Brand Introduction

Host

Xiaoxin and Beta's mom, the founder and creative director of the WilliamBeta brand.
The fan's nickname is "Apple."

· 2022 Weibo Influential Mother-and-Infant Parenting Key Opinion Leader
· 2022 KOLY Influencer Award – Mother & Baby/Parent-Child Expert
· Top 10 Most Influential Mom-and-Baby/Parenting Key Opinion Leaders on Weibo in 2021
· 2021 Weibo E-commerce Influencer
· 2021 Weibo Night #Weibo Poverty Alleviation Cheer Squad# Honorary Representative
· 2020 Weibo Top Influencer List for Maternal and Infant Care – No. 1
· 2020 Klaurei 2019–2020 Influential Maternal and Infant Parenting Self-Media
· 2020 Super Influencer Festival Annual E-commerce Influencer Award
· Top 10 Most Influential Mom-and-Baby/Parenting Key Opinion Leaders on Weibo in 2020
· 2020 Sina's "Hubei V-Propaganda Officer" Initiative (Public Welfare Award)
· Top 10 Most Influential Mom-and-Baby/Parenting Key Opinion Leaders on Weibo in 2019
· 2019 Weibo Annual Top Influencer for Product Sales
· 2019 Dark Horse Self-Media Award
· Top 10 Weibo Influencers in the Maternal and Infant Care Category for Commercial Value in 2018
· Top 10 Most Influential Mom-and-Baby/Parenting Key Opinion Leaders on Weibo in 2018
· Top 10 Parent-Child Influencers of 2018
· 2018 Sina Yizhibo Platform Commercial Value Award

· Top 10 Most Popular Bloggers at the 2017 Weibo Maternal and Infant V-Influence Summit

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